Director of the KMM-Institute

Prof. Dr. Reinhard Flender

Office Staff

Frank Gaebler – Administration and Controlling

Description – Postgraduate Studies

The studies in Cultural Management and Media Management qualify persons already holding a university degree to practice as cultural managers. Between 20 and 25 students a year from home and abroad take up studies in Cultural Management and Media Management at the Hamburg Academy of Music and Drama. The course takes 4 semesters and leads to a Diploma “Master of Arts”


Theoretical and practical studies as training-on-the-job; formed by four areas:

  1. Economics and law,
  2. politics and society,
  3. communication and organization,
  4. education and career.

The courses are German spoken and contain professional training as cultural managers i.e. broadening and deepening different skills in cultural management and media management – esp. in administration, marketing, PR, controlling, fundraising, sponsoring, and in managing communication-processes.

One internship during the course and two projects are obliged.


All lecturers of the program are in leading management positions. They all work for the course in an honorary capacity. Therefore we aim at an intensive connection between theory and practice by realizing projects. In workshops and case studies students also sort out problems relevant to the practice.

Structure of the Course

4 semesters; beginning in October; lessons all day long on thursdays, fridays and saturdays.

Entry Requirements

Students must hold an academic degree (Bachelor or Diploma). Admittance is limited to 25 students per year. Every applicant has to prove his or her aptitude in an admission text.

Application Form

The application requires a special form, for further information please contact the office. Applications must be sent until 1st July of every year. Along with this form you will need to submit:

  • a certified completion of a course of study
  • a curriculum vitae in tabular form from which follows the previous experiences in cultural and media activities
  • a passport photo
  • proofs of the previous experiences in cultural and media activities
  • report in writing of the reasons for application (so called “motivation report”, length about three pages)

An information brochure about the program and the lessons is available by sending a stamped envelope to the address mentioned below.


  • Tuition Fees: € 375,- per semester
  • Semester charges: € 110,- per semester

For further information please contact the administration team (see right).